Our take away is that purple, with all its regal and mysterious connotations is more likely to be used as an accent color, and yes it's a nice complement to Pantone's 2013 color of the year - Emerald - which symbolized growth, regeneration and purity. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health. It is an expressive, creative and embracing purple-one that draws you in with its beguiling charm. Explaining why they chose Radiant Orchid, Pantone uses some pretty flowery (pun intended) language: Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. Let's take a look at what Pantone says about the color. Purple Rules Fashion, Hair, Nails & HomewaresĮxpect to see this trend saturate fashion - from clothing, hair, grooming, watches, jewellery - to weddings, homewares, graphic design and interior design. To celebrate, we have curated a roundup of the purple logos inspired by Radiant Orchid and share some tips for how you can incorporate Radiant Orchid into your brand palette and marketing program for 2014. Purple evokes exclusivity, intrigue and sensuality. Chanel was making their decisions for colour for Spring 2014 in January of this year.Recently global print design color authority Pantone announced the 2014 colour of the year is Radiant Orchid - Pantone 18-3224. We may well see high fashion chains such as Chanel stocking Radiant Orchid-coloured clutches and pumps in the coming months, but those colour decisions would have been made many months ago. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.īut in truth, Pantone need only look at its own product order data to see which colour trends are emerging. Traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Pantone promotes the idea that the Colour of the Year selection is made through a highly secretive colour committee that considers influences ranging from films in production, as well as: In a world where firms such as Zara drop fresh merchandise into their stores every two weeks, the idea of a colour of the year, or even of a season, is increasingly difficult to pin down.īut that doesn’t mean naming a colour isn’t a smart marketing move, a way to promote products on that theme and cut through some of the noise. Now we see a myriad strong trends in any one season. Leading or following?īy naming a Colour of the Year, Pantone is attempting to both identify and influence the zeitgeist, but that’s becoming increasingly difficult in fashion.īack in the 1970s, one colour or one length could be the colour or length of a season. That’s the key service that Pantone provides: their colour chips help ensure the integrity of colour. I need all of those products, produced all over the world in different factories, to hit the same tone.
I may be producing stretch cotton wear, shoes, handbags, nail polish and knitwear. Let’s say I am a fashion designer producing a spring range in, for example, Radiant Orchid. Their colour swatches are used to ensure continuity of colour for firms that manufacture a range of products in different materials, different factories and in many different countries.
Colour integrityįor more than 50 years, Pantone has provided colour services for designers in fashion, homewares, paints and a range of other fields. The answer may lie in Pantone’s clever use of its own data. So how does Pantone pick their colour of the year? And why do some fashion retailers scramble to produce purple products after the announcement, while others seem to know months in advance?
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